1) Assessment, Create And Manage Your Adwords Campaign.
Within our terms of service we will do extensive keyword research and setup a Google Pay-Per-Click campaign with multiple different ad groups (each with different keyword groupings and different ads)
Google’s AdWords uses keywords that potential customer searches
online to determine the relevance to your ads and position of your ads,
among other factors. In order to come up with the most efficient
keywords for your business, we will:
Perform independent research to better understand your
business, industry and online competition.
Perform research on top industry keywords that will drive most
visitors to your website.
Analyze your current campaign if any, from your ads groups,
keywords and various reports, and give recommendation on
refining the keywords. ads groups and campaign.
Analyze CPC (cost per click) on current keywords and groups.
Examine your current website, coding and landing pages
against AdWords guidelines.
Use Keyword Tool to help building a master list of keywords for
ads groups and reviewing detailed keyword performance
2) Development and Implementation
Once the assessment is completed, we move onto creating new ads
campaign with ads groups, keywords and ads text for each group.
Standard procedures include:
Creating ads campaign, with settings such as daily budget, ads
scheduling, position preference, search network selection,
target geographic area, as well as target language.
Creating ads groups according to the relevance to your
products and services, as well as your marketing objectives.
Assigning keywords to relevant ads groups, with about 5-6
keywords for each group.
Crafting actual result-oriented ads text for each ads group. Two
versions of ads text will be created for performance comparison.
Using Traffic Estimator to do an estimate of keywords
performance, and determine the CPC value for optimal ads
Mapping keywords/keyword groups to their landing pages.
Implementing Conversion Tracking for your ads campaign.
Conversion Tracking will help you identify the keywords that
actually lead to a purchase or lead so that you can make
smarter budgeting decisions.
Installing and testing Conversion Tracking code on tracking
Making or recommending website or landing page changes to
improve its quality.
3)Monitoring, Reporting and Optimisation.
For each ad group I will split-test multiple ads, thereby finding the ad that gets the highest number of clicks. This will get you more leads, and in addition, Google rewards people who get a high Click-through rate by giving you a lower cost per click.
Timely monitoring and reporting is essential to the overall PPC
campaign management. Without monitoring and budget management,
a PPC campaign risks going over budget by paying more per click
than necessary. Also your campaign risks being overpowered by
competitor, and underperformed due to changing market condition.
We will run weekly reporting as:
Statistical Reporting –See your average actual CPC,
impressions, ads clicks, CTR (click through rate), average ads
position, and cost. This reporting is available for each keywords,
ads groups, campaigns, and account.
Financial Reporting –Review a detailed billing summary and
Conversion Reporting –Track your AdWords conversions.
Monitoring and reporting will help us refine keywords, ads text, ads
groups and campaigns, and insures that your ads
4) Ongoing Testing, Tweaking And Analyzing Of Your Campaign.
Every month we will analyze all of the keywords and ad Click-through data very carefully, and will make the necessary tweaks and improvements to ensure your account continues to improve instead of decline.
There Are 2 Ways That You Will Be Receiving These Google Leads
#1) Someone that clicks on your Google ad will call the phone number on the website asking for your service. (Please have someone available to answer the phone at all times that the ads are running, and preferably someone that is trained to convert these phone leads into appointments)
#2) If they don’t call, the prospect may setup an appointment on the webpage.
5)Terms Of Membership.
The AIOP Pro membership fee is fixed at £150 per month in advance for Google AdWords, Bing Ads or Facebook campaigns or 10% of the total monthly spend whatever the greatest. (I.E. a monthly spend of £2000 would attract an additional charge of £50 at the end of the month.)
This is paid monthly in advance by PayPal or BAC's and can be cancelled at any time during the month for future monthly campaigns and payment.
Members can upgrade / downgrade or cancel membership at any time by stopping the current subscription payment and starting a new membership.
Please be advised that our Free Website offer is only available for the all ACTIVE campaigns.
Keep in mind that if you are spending more, it’s only because you are getting such great results that you instruct us to raise your budget to the next level. Which would mean that you are getting lots of new clients and your business is growing.